Posts Tagged ‘nudestix’

Beauty Jobs – 5 Canadian Beauty Brands You Need On Your Radar

Friday, November 3rd, 2017

In the sea of makeup brands available today, have you ever stopped and thought about the brands that are right under your nose? Yes, Canada is not only amazing when it comes to producing great musicians and Maple Syrup, our beautiful country is actually dominating the beauty industry. From the east to the west coast, here are five Canadian brands that you need to add to your beauty regiment ASAP. 

Harlow Skin Co.
This Vancouver-based company is getting a lot of attention lately and for all the right reasons. Known for its cool, basic products that not only smell amazing, but they have a great price tag considering each product is handmade with organic and cruelty-free ingredients. Between the collection’soils, candles, and beauty balms, the must-try product is definitely the Cleanse + Exfoliate Face Mask.

If you’re the home spa kind of girl, this brand is definitely for you. Lucia is a Canadian brand that produces a wide variety of soaps, candles and room sprays that are perfect for your next relaxing day in the tub. Made with a mix of flowers, fruits, and herbs, Lucia scents are unique, making them the perfect host gift. We recommend checking out the Mandarin & Tomato flower soap. 

Cake Beauty
We all have that one indulging smell that we never forget – and that’s what Cake Beauty is all about.  This proudly Canadian drugstore brand will make your skincare routine more fun. Between, scrubs, balms, and body creams there’s a scent for everybody – and we guarantee you’re going to want to eat these products. We recommend trying the new Triple Citrus Blend Body Butter Cream, which will remind you of warm summer days.

The Toronto-based brand proves that it’s never too late to create a business. This family-run business is owned by two sisters and their mother, and they’re known for creating incredible stick format makeup. The brand believes that makeup shouldn’t be complicated, it should be practical, which is why everything is in stick form. The must-try item is definitely the new addition to the lineup, the Nudes All Over Face Color Glow. 

Rocky Mountain Soap Co.
This  Alberta company is getting a lot of attention due to the fact that all its products are made with ingredients that you can find in your fridge. The brand not only has an amazing story and set of values behind it, each of the products smells absolutely amazing. The must-try item is definitely the face serum.


What is your favorite Canadian brand? Let us know in the comment section below!


Inspirational Image:
Inspiration imager courtesy of Beauty by Kelsey


Products Info:

Halow Skin Co. Detox Exfoliating Face Mask, $27, available at Halow Skin Co.
Lucia Cherry Tomato Basil SoBar,r , $11, available at Burke Decor
Cake Beauty Tripple Citrus Body Butter, $15, available at Cake Beauty
Nudestix All Over Face Glow, $33, available at Nudestix
Rocky Mountain Soap Co. Hydrating Natural Face Serum $29, available at Rocky Mountain Soap Co.


By: Junia Goncalves, Toronto, @travelcultureblog

Makeup Artist Jobs – Interview with Nudestix Founder and CEO, Jenny Frankel

Tuesday, September 13th, 2016

beauty-nine-to-five - beauty jobs


You may have heard of Nudestix, the current no-makeup, makeup line for the minimalist and modernist alike. Since its launch in 2014, Nudestix has gathered quite the following and can be found on the shelves at Sephora. Jenny Frankel created Nudestix with her daughters, Ally and Taylor, based on their love of an easy, natural makeup look that works well for every face. As an industry veteran with over two decades of experience, Frankel is a wealth of information for all things beauty brand related. Plus, we got to hear from a new perspective in the industry due to Frankel’s achievements as a chemical engineer. Below, she shares her inspiration for the brand, her career experience, and her vision with us.

Beauty Nine to Five: We rarely get to hear from the masterminds that actually craft the products we use. For those who don’t know, tell us what a chemical engineer does and how they fit into the beauty industry.

Jenny Frankel: A chemical engineer learns about chemical principles that are extremely helpful when determining ingredient selection, behaviour/interaction, stability and skin benefits as well batch manufacturing to ensure optimal quality of product.

BNTF: What would you say is the best part of working in the beauty industry as a chemical engineer?

JF: I love that I have a 360 [degree] knowledge of the beauty industry. Typically marketers don’t understand the formulation ideation considerations and manufacturing complexities. Conversely, typically formulators don’t appreciate brand vision and client expectations from a brand/product. I can take a client/retail beauty request/idea and engineer the development.

BNTF: The natural shades and quick and easy packaging of Nudestix truly sets it apart as a brand. From your experience of working with other large beauty brands, do you believe it’s important for every beauty company to stick to a certain theme of products?

JF: It is really important for a brand to stand for something consistently and understand its point of differentiation. The Nudestix client is loyal because we solve her beauty wish. The Nudestix girl/woman is the modern day feminist that wants to feel her best, but quickly and natural looking. That’s why we will stay true to our vision, and provide the modern day beauty with makeup stix that are luxurious but fast, easy and effortless. And always portable, for quick application on the bus, car or after work touch-ups.

BNTF: Your 20 years of experience in the beauty industry is incredible, having previously worked as a chemical engineer for MAC, being the co-creator of Cover FX and a cosmetic brand consultant. Were there any pivotal moments from this experience that lead you curating your own line or pushed you in the entrepreneurial direction?

JF: There were definitely pivotal moments, too many over 20 years to list, but it is really important to be open to inspiration, look for a ‘white space’ and fill it, think outside the box and build a network of amazing industry professionals that will respect your vision and help make your dream a reality. Ultimately your unwavering passion, unique product and amazing people will be the pillars of success.

BNTF: What factors led you to focus on natural shades and convenient, modern packaging for Nudestix?

JF: Ally and Taylor, my daughters, were the factors that inspired the Nudestix philosophy. Nudestix embodies their vision and mission for the modern day girl/woman.

BNTF: How do you think Nudestix is changing the diversity of beauty?

JF: Diversity can mean many things. Nudestix is telling girls/women to love the skin they’re in, that they’re perfectly imperfect and unique, to not wear a mask of makeup and to celebrate the way they naturally look; the less is more approach to beauty. Nudestix also empowers young women to not hide behind a mask, and have the confidence to go ‘nude’. We want the modern day women to feel beautiful but also be smart, strong, confident, healthy and kind – take a holistic approach to being beautiful. The Nudestix beauty is not about creating a false reality: not about wearing a mask of makeup, nor photo shopping nor using professional models that all create unrealistic standards for girls and women. This is how we are changing the diversity of beauty.

BNTF: If you had to pick just one, what is your absolute favourite item from your line?

JF: Probably our concealer – I call it my shot of espresso! It’s amazing how lightening and brightening under-eye circles make you look youthful and rested.

BNTF: While developing new products and making business decisions, how do you divide up roles and responsibilities between yourself and your daughters – as they play a crucial role as the face of Nudestix.

JF: Ally and Taylor are the chief inspiration officers (CIO). They are the faces and voices of the brand when speaking to press, clients and retailers. The inspire through client events, education and lead social communication and engagement. They also have final say on all product launches and shade extensions. If they say ‘that would look good on you, mom, but we would never wear it’ – it doesn’t get launched. They also name all products – their love of reading inspires most shade names. I’m the CEO, which means I lead product and retail strategy and execution to make their vision a reality.

BNTF: Can you tell us about your experience of retailing Nudestix at Sephora?

JF: Sephora has been an amazing retail partner. They are so innovative in creating a desirable beauty experience that is relevant to todays modern day women. The Nudestix girl/woman loves the playful experience and amazing product selection Sephora provides. Sephora was the first large retailer to trust our vision and support our message.

BNTF: What’s the best career advice you’ve ever been given?

JF: When plan A doesn’t work, there are 25 other letters in the alphabet.

Image courtesy of Jenny Frankel

By Savana Gray

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Beauty Jobs – Best in Beauty: Canadian Edition

Friday, March 11th, 2016

Beauty Nine to Five - Beauty Jobs

I love beauty products, but there is something even more appealing about locally deigned and crafted products.  We all know about brands like Annabelle, Mac, Bite Beauty, and Cargo, but there are hundreds, if not thousands, of Canadian brands out there.  For today’s post, I’ve chosen brands that are (relatively) readily available and deserve more attention.

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1. Nudestix (available at Sephora)

The brand was create and still operates in Toronto (#thesix), and is premised on the idea of natural looking, easy to apply makeup.  The brand was created around four easy-to-use crayons for the face, eyes, and lips.  Even more, they are infused with vitamins, antioxidants and moisturizers to create a healthy, flawless complexion.  The brand has now expanded to include crayons for blurring and mattifying, colour correcting, sculpting, and more.


2. Kaia Naturals

Another Toronto-based company, Kaia Naturals is a skincare brand that is geared for women on the go.  The brand is eco-friendly, 100% cruelty free and non-toxic.  Kaia developed bamboo-cleansing clothes, which can take off makeup, cleanse and moisturize skin, and is packaged in juice box-like containers that are convenient for travel.  The cloths are soaked in ingredients like jojoba oil, organic honey, and citrus essential oils for optimal results.

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3. Skinfix (available at Shoppers Drug Mart and Rexall)

Skinfix is a proudly Canadian brands that is known for their “healing balms and daily care products”, and was established over 150 years ago, in a simpler and more natural time.  They carry everything from eczema to rash-treating balms, creams for recent tattoos, diaper rash, and everything in between.  They use ingredients like aloe, beeswax, chamomile, coconut oil, and many other effective, beneficial naturally occurring ingredients.

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4. Ilia Beauty

Ilia is an “ethical-sustainable” makeup brand that originated in Vancouver.  It uses certified organic bioactive ingredients to promote healthier skin, while also providing beautiful coverage and colour.  Each item is made up of around “85% bioactive organic ingredients”.  The founder wanted the brand to stand out, so she decided to uses bright and vibrant colours like mainstream lines, while keeping the products naturally based.  The line includes over 40 products; everything from lipstick to multi-use sticks, eyeliners to foundation.


By Katherine Lake

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