Lina Hanson is a celebrity make-up artist, natural beauty expert, and founder of her own skincare range. When I first met Lina, I was moved by her kindness and the information she provided me – regarding all the intricate details that go into creating her products. Her work, loyal following, and warm nature speak volumes on how impressive and inspiring she truly is. She is also an advocate of authentic beauty and celebrating yourself, which is something we can all find great comfort in. I was lucky enough to have the opportunity to chat with Lina again and we spoke more about her brand’s expansion, her approach to makeup artistry, and her career advice for aspiring artists.
Beauty Nine to Five: Can you tell us about your experience as a makeup artist? How did you get your start in the beauty industry?
Lina Hanson: I started out as a makeup artist while I was living in New York. I trained with and assisted a celebrity makeup artist until I moved to Los Angeles to further my career. In LA, I signed with a makeup agency and started building clientele while also writing a beauty blog. During this time, I would get products sent to me, and I started noticing what ingredients were in most beauty products on the market. After discovering all the harmful toxins in the products, I started switching out my makeup kit to all green products. This inspired me to write my book, Eco-Beautiful—The Ultimate Guide to Natural Beauty and Wellness, which ultimately led me to creating my own product line using the highest quality, natural and organic ingredients from around the world.
BNTF: Regarding your skincare collection, you told me it all started with the Global Face Serum, a product to fill a void in the market and to serve as a nourishing oil and primer. From the beginning did you anticipate expanding your brand to entire range of products?
LH: I’ve always had a big vision for the brand, and the belief in global beauty was the inspiration all along, so I definitely saw it expanding in various ways. As far as skincare products, I only expand if I truly feel that a product adds something significant to the line, and it’s the best product possible. I go to great lengths to discover ingredients and come up with the right formulations, so every product truly is unique and has a story on its own.
BNTF: We spoke about how you crafted your line to be versatile with multi-purpose products, if you were to recommend just one item (or reveal your favorite!) what would it be and why?
LH: It’s so hard for me to pick just one product because I love them all so much. But if I absolutely had to, it may be the Global Face Serum. I don’t go a day without using it, and it’s the only moisturizer I need. I love it before makeup application and when I travel too, because it always keeps my skin smooth and glowing. It has cleared and improved the texture of my skin tremendously. It’s all about the Global Face Serum for me.
BNTF: What ‘s a typical day like for you, while balancing your work as a celebrity makeup artist and being the mastermind behind skincare range?
LH: It varies so much from day to day. If I have a makeup job, it can be anything from a photo shoot in the desert, to a studio or traveling with a client for press. If I’m not on set as a makeup artist, I’m in my office, speaking to my retailers, answering emails, taking phone meetings, and overseeing production. I usually start my day with a workout. It keeps me balanced and focused throughout the day. At the end of the day, I’ll spend time with my husband, cooking or going out for dinner.
BNTF: You recently rebranded your entire line and introduced two new items! Can you tell us about the idea that went into this decision? What was this experience like for you?
LH: I always had a very clear vision for the brand from the start and along with the expansion of the collection, I felt that I wanted to share that vision more fully. Getting a new look and revamp was a big part of that.
The inspiration for the new products happened during my time in Southeast Asia. I learned a lot about the ingredients and the beauty secrets women there have been using for centuries.
1- Global Face Trio includes thanaka, rice bran, ginseng and lemongrass for its amazing skin enhancing properties.
2- I also learned about the amazing skin benefits of matcha, gold, and pearl. The Burmese, Korean, and Japanese women have used these ingredients for centuries and they are the inspiration behind Global Treasures.
BNTF: What is your signature makeup look?
LH: I love a natural makeup look with a focus on healthy glowing skin. In other words, lots of Global Face Serum and light foundation coverage that doesn’t look cakey. For every day, I love soft and pretty makeup, that’s not overpowering. For evening, I like playing up the eyes, with brown, plum, or grey metallic tones. Ultimately, I believe makeup is supposed to enhance your own authentic beauty as opposed to cover it up.
BNTF: How important is authentic beauty to you and celebrating one’s natural skin? How do you feel about the “Instagram Makeup” sensation and other trendy makeup practices?
LH: Authentic beauty is everything I believe in. I believe our uniqueness is what makes us beautiful, and I think it’s a more empowering approach to beauty than the one we’re used to, due to so many stereotypical ideas of beauty.
As far as Instagram makeup, I think it’s great that women have a chance to learn to do their own makeup with various techniques, and it’s become a lot more attainable this way. Makeup is an art and I think everyone should have a chance to express their style.
However, with all the tutorials online etc., there are some I gravitate towards and others, not as much.
BNTF: Since you’re always on the go, what beauty items are your absolute must–haves while travelling?
LH: I always keep the following beauty products in my travel kit:
Satori Perfume Oil – Perfect scent for travel; it’s crisp and bright, yet warm and grounding.
Global Face Serum – Keeps my skin soft and hydrated.
Global Face Trio – Prevents breakouts while traveling across all different environments.
Miscellaneous – Tatcha Blotting papers, Henné lip balm, Ilia Beauty Lipstick, and Burt’s Bees Cleansing Cloths.
BNTF: What’s the best advice you’ve ever been given?
LH: The best advice I ever got was to follow my passion and my dreams. Choosing a different path can be very scary at times, but I believe it’s more rewarding to work with something that you love and for which you are passionate.
BNTF: What advice do you have for those looking to pursue makeup artistry as their career?
LH: Learn your craft, study it, and start practicing. Every single day. I never went to makeup school, but I learned so much by studying fashion magazines and finding the style of makeup I liked, and practicing that. Team up with a photographer whose work you like, and don’t be afraid to take risks. It’s a very competitive industry, so the most important thing is to absolutely really love what you’re doing.
Image courtesy of Lina Hanson
By Savana Gray
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