Balancing what you love with the demands of owning a successful business takes hustle, motivation and most importantly, talent. Meet Denise Elliott, CEO of Denise Elliott Beauty and Co., who runs a full service beauty salon based in Vancouver.
Following the salon’s recent grand opening, Beauty Nine to Five caught up with Denise to discuss the biggest challenges of working in the beauty industry, the importance of social media in running a business and, of course, top beauty tips!
BNTF: Your growth in the beauty industry is inspirational — from working with major brands to starting your own mobile beauty company to now opening Denise Elliott Beauty Co! What are some challenges you’ve had to face to get where you are today?
DE: Thank you – it’s been a long road and it’s taken a lot of dedication to get here! There have been many challenges with running my own business. The main one that sticks out the most is turning off “work mode”. I seem to work all the time and sometimes at all hours. It’s been difficult finding the balance with work, personal and social life. The consistent emails, team scheduling, and just day-to-day appointments – you can never get caught up! That said it’s all worth it in the end.
BNTF: What can new clients look forward to when they walk through the doors of the brand new Denise Elliott Beauty Co. makeup and hair salon?
DE: We’re a full service beauty salon. Services vary from makeup, hair styling, including colours and cuts, to hosting lessons and parties. Our team loves hosting any type of groups from weddings, grads, bachelorette makeup parties, teen lessons, birthdays and all sorts of other beauty events.
We totally understand that a beauty studio can be a little intimidating for some people and I wanted to make a super welcoming space where our clients can come in and feel comfortable asking questions and learning all about feeling and looking their best!
We also retail a full range of our favourite makeup, skincare and hair products, so we make recommendations and help to educate out clients what works best for them.
BNTF: Do you have any tips for young talent wanting to work in the industry? How can an aspiring MUA or hairstylist land a gig with you?
DE: For new aspiring talent, it’s really important to be professional and eager to learn certain techniques that are in line with the brand. We focus on enhancing our client’s natural beauty and it’s really important to have new talent be able to create the similar style.
BNTF: Your social media platform @deniseelliottbeautyco is super aesthetic. Does social media play a role for your business in the real world?
DE: Yes, social media is a major role in our business. We have clients email or message us through social media wanting to book our services whether it’s for a wedding, makeup or hair service for a special event or photoshoot. It’s nice to have other vendors always tag us because that creates awareness and builds community. Cross promotion is super helpful to anyone involved!
BNTF: What’s the signature Denise Elliott look and how does one achieve it?
DE: My philosophy is all about bringing out a woman’s natural beauty by enhancing their best features to complement their skin, style and personality. That means we want our customers to leave feeling confident, beautiful and knowledgeable about how to bring out their best features.
BNTF: Name a makeup “rule” you would never break. Name one you break all the time.
DE: The one makeup rule I can never break is putting an eye primer on! I can’t stress enough about having the eyeshadow last all day especially with having oily lids. I love doing eyes and for me using an eye primer is key!
One rule that I break is applying lip liner. If you want a red lip I do think it’s crucial to apply a lip liner, however with a soft lip colour I will sometimes just skip that step… oops!
BNTF: Finally, share a makeup trick more ladies and gents need to know about.
DE: After teaching numerous makeup lessons over the years to my clients I would definitely say my top tip is “less is more”. I can’t stress enough about starting with a light application and then adding more after if needed.
Images courtesy of Denise Elliott, @DeniseElliottBeauty
Image #2 by Ema Peters.
Other images by Christine Pienaar Photography
Taja Jarvis, Toronto, @TVJV
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