Beauty Jobs – How to Start Your Own Successful Beauty Blog

Beauty Nine to Five - Beauty Jobs in Canada

BNTF is a platform that encourages men and women from all walks of life to turn their passion for the beauty industry into a career. You’ve undoubtedly considered starting your very own blog, so what’s stopping you? A blog is a great way to make a name for yourself, sharpen or develop tons of new skills and even make extra cash! If you’re thinking about launching your own beauty blog and you’re not sure where to begin, read on below to get tips on starting your own successful blog ASAP.

1. Google the Title of This Article

Seriously. Google is a guy/gal’s best friend when it comes to learning just about, well, anything! Scan through the articles you come across until you have a general idea of what creating a blog actually entails. Also, try a variety of search queries like “how my beauty blog changed my life” or “why I stopped beauty blogging”. You’ll get a better view of what you’re really getting yourself into.

2. What Do You Have to Share?

In order to stand out from the sea of beauty blogs out there, find your voice and audience and what sets you apart from everyone else. The beauty scene can feel a little over-saturated at times but everyone brings something unique to the table! What is it about face mask addiction, hair dyeing obsession, product launch reviews, dupes, cost comparisons, etc., that you need to share? Your niche is what people will eventually come to your site for so try to pin it down.

3. Set Yourself Up

You’ve done a little market research, you know what you want to say, now’s the time to get online. Owning your site will make it easier to monetize in the future (and rake in extra revenue). Although it may seem complicated, it’s pretty straightforward to get a host provider, think of a catchy domain name, install WordPress and choose a theme in less time than you’d think. Suzi at Cruelty-Free Kitty has the most thorough, helpful and aesthetic setup guide, here.

4. Content

Focus on consistent quality over consistent quantity. Balance eye-catching images with thoughtful and useful text. Whether you plan on showcasing makeup looks, swatches, nail designs, etc., get the best quality pictures that are available to you. That may mean your iPhone camera in natural light or a high-performance DSLR with studio lighting. Everyone starts somewhere!

5. Measuring Success

Let’s talk data. You can post the most amazing content the internet has ever seen but if no one sees it, what’s the point? Measure the success of your posts by using analytic tools that come free with your website host provider. Frequently reviewing your blog’s traffic and performance allows you to monitor and track your average site views, clicks and engagement rates. The insights you can pull from this data are limitless — it’s up to you to use them!

6. You Saw This One Coming

Network. As a new blogger on the scene, it’s important to connect with and show support for other bloggers around you. Genuine engagement is appreciated and doesn’t go unnoticed! Make it a point to attend a few blogger meet ups and product launch events in order to get your name out there. For more tips on networking, read up on How to Network in the Beauty Industry.

7. Don’t Stop

Beauty blogging is far from glam. It takes up a lot of creative juice, energy and antisocial time in work mode to get your baby beauty blog off the ground. The key here is to not give up. With these tips in your arsenal, you’re bound to be running your very own successful beauty blog in no time.

We never said starting your own successful beauty blog was going to easy, but it will be worth it! Are there any tips and tricks that we missed? Leave your beauty blog name below and share your know-how in the comments!

Inspiration Image:

Image courtesy of Bloglovin’

By: Taja Jarvis, Toronto, @TVJV

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