I am passionate about healthy living and that extends to my beauty regimen. In my line of work (I run a boutique PR firm working exclusively with natural beauty and grooming brands) I have had the great pleasure of working with some amazing natural beauty brands from across the globe. I have acquired a wealth of knowledge when it comes to the chemicals lurking in our beauty products and how our day-to-day beauty products can be easily replaced with clean alternatives. Just like we eat well – feeding our bodies nutrient-dense foods – the same care should be taken when it comes to our skin. There are amazing plant-based products out there to help you “green-ify” your make-up bag.
Here are some of my go-tos…
This has become a staple in my makeup arsenal. This is so much more than a foundation. It is skin nutrition that feeds the skin super foods and essential vitamins! This 98% organic foundation combines Vitamin C, Botanical Hyaluronic Acid, Seaweed Brighteners and Beta-Carotene to improve skin clarity, fight free radical damage and improve skin tone and smoothness. I love how well this foundation holds up throughout the day.
I have oily skin that tends to slowly break down my makeup throughout the day, but this one really holds up! Fitglow has designed this foundation to work with the skin’s changing pH so it stays put and looks great all day. I love how this feels on my skin. It doesn’t feel like I have a face full of makeup, nor does it look like I do. It gives me great coverage but feels nice and light. I like to apply it with my fingers with nice clean hands or with a beauty blender. Also works great applied with a foundation brush.
Hynt Beauty Velluto Pure Powder Foundation
I have used different loose powders over the years, but as of late I’ve been really loving this one from Hynt Beauty. Sometimes I use this on its own as a foundation or dust a light layer on top of my Fitglow foundation. Either way, this ultra-fine milled loose powder blended with organic extracts and oils creates a velvety smooth finish that I love. I like to tap a small amount of powder into the lid and swirl my brush around to load the brush evenly before applying.
RMS Beauty “Un” CoverUp Concealer
This is one of the best natural concealers I’ve used. The formulation is beautifully creamy and blends flawlessly. It warms up with the skin and melts into the skin for a beautiful finish with great coverage. I like to gently pat a little bit under my eyes with my ring finger to brighten up the eyes as well as other areas that need a little bit of extra coverage. A little goes a long way!
Fitglow Beauty Good Lash Mascara
I have tested out a lot of natural mascaras over the years and it took some time to find one that agreed with my eyes. Not only do I have sensitive eyes that have been known to get easily irritated by certain mascaras, but I also have long lashes that tend to transfer product to my lids and under-eye area. I needed to find one that was gentle but also formulated to stay put. My eyes found their match in Fitglow’s Good Lash Mascara. This is now a staple in my makeup bag.
Shu Uemura Eyelash Curler
The Shu Uemura eyelash curler is an absolute essential in my makeup routine. It’s amazing what a difference a curl of lashes makes to complete your makeup look. I have used different brands over the years and they all generally achieve the same result for me, but this is the one you’ll find in my makeup bag right now. Again, because of my eye sensitivity, I like to keep it nice and clean by spraying it with a little alcohol and giving it a good wipe.
Suntegrity Lip C.P.R Sunscreen Lipstick
I’m a huge fan of products that do double-duty, in particular, lip products. These beautiful lipsticks from Suntegrity not only nourish your lips in rich, creamy colour but they keep the lips protected with broad spectrum SPF 30 without chemicals. I love how this lipstick glides on and keeps my lips feeling hydrated with organic jojoba oil, shea butter and cocoa butter. I have been wearing Solar Rose but I also love Sunburst Pink.
Too Faced Kabuki Brush
Brushes are another important part of my makeup routine, but I’m mindful of keeping brushes made with animal hair (and any product not committed to being cruelty-free for that matter) out of my makeup bag. This “Teddy Bear Hair” brush from Too Faced is great because it’s a) cruelty-free and b) it’s retractable, so it’s easy to keep it clean especially when on-the-go or traveling. I have also been enjoying the sculpting foundation brush from Juice Beauty, made with 100% taklon non-animal fibre.
To stay up to date with the rest of Victoria’s beauty favourites, make sure to follow her on Instagram.
Images courtesy of Victoria Mallory
- Vita-Active Foundation, $59, available at Fitglow Beauty
- Velluto Pure Power Foundation, $69, available at Hynt Beauty
- RMS Beauty “UN”Coverup, $45, available at Health Hut Boutique
- Good Lash, $28, available at Fitglow Beauty
- Shu Uemura Eyelash Curler, $28, available at Sephora
- Suntegrity – Lip C.P.R. – Sunscreen Lipstick, $39, available at Clementine Fields
- Too Faced Kabuki Brush, $40, available at Sephora
Looking for a beauty job? Find beauty jobs here.
Follow us on Instagram for beauty jobs, makeup tips and beauty trends!