Much like its fashion counterpart, breaking into the beauty industry is no walk in the park. To be successful in this field you need passion, drive and most importantly, a strong work ethic.
Aspiring beauty gurus can get their foot in the door and a head start on the competition by building lasting relationships with industry professionals — so start networking ASAP! If you want to be a MUA or hairstylist on the retail level, work as a beauty editor at a leading magazine, or work at the head office in PR, social media or marketing, you need to start meeting people and immersing yourself in the industry however you can. So for those looking to break into the beauty game, we’ve got your back! Here are a few proven tips that will help you stand out.
Show Serious Interest
Peers in your field (especially employers) can sniff out authentic passion versus someone who has a mild, passing interest in a heartbeat. Show your genuine interest in the beauty world by engaging with the industry as much as you can. Blog about product launches, retweet your fave beauty influencers, stay savvy on all the latest industry happenings and immerse yourself in the beauty industry by staying up-to-date with events, beauty breakthroughs, and corporate announcements.
Put Yourself Out There
There are tons of industry events that open the door for great networking opportunities. Maximize your time by looking for those special instances when different brands are under the same roof — think Fashion Week or Generation Beauty. Meetups in your area are also a great way to connect with like-minded people. Get your name out there!
Be Yourself Online
Present yourself just as beautifully online as you do in person. Social media platforms are a great way to connect with specific people who may be able to help get you to where you need to go. Make it easy to network over social media by keeping all your profiles public. Believe it or not, but LinkedIn is a huge asset for those looking to break into the industry and can make a huge impact on your job search and overall industry networking potential. Here you can follow the companies you’d like to work with and connect with their employees, network in groups, and job hunt. Facebook, on the other hand, can be used to join beauty-networking groups, while Instagram can be used to follow and engage with your favourite brands, MUA, beauty bloggers, and influencers.
Major Key: The Follow-up
When networking, there are so many names and faces you come across that it gets hard to remember everyone. The follow up is without a doubt the #1 most important step of this process. Make sure your hard work doesn’t go to waste by sending a friendly but brief email after every new encounter. Nurture your professional relationships and watch them grow!
Are there any beauty industry networking tips we missed that have worked for you in the past? Tell us in the comments below!
Inspiration Image courtesy of Trendhunter
In-Text Image Courtesy of Man Repeller
By: Taja Jarvis, Toronto, @TVJV
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